Terms of Service

These terms are an agreement between you and Bluefie. They cover every Bluefie app: the workspace at bluefie.com and the Websites, Customers, Products, People, Learning, Marketing and Studio apps (together, "the Service"). By creating an account or using the Service you agree to them. If you do not agree, please do not use the Service.

If you use the Service on behalf of a company or another organisation, you confirm that you have the authority to accept these terms for it, and "you" means that organisation.

Bluefie is a suite of business tools for small and mid-sized organisations: website building and hosting, customer relationship management and shared inboxes, product catalogues, people and HR management, learning and courses, marketing campaigns, and AI agents that work inside those tools on your behalf.

We add, change and retire features as the Service grows. When a change removes something you rely on, we make reasonable efforts to tell you in advance.

You need an account to use most of the Service. You are responsible for:

• Keeping your login details, API keys and workspace keys confidential.
• Everything that happens under your account, including what your team members and connected agents do with the access you give them.
• Telling us straight away if you notice access you did not authorise.
• Keeping your account and billing information accurate and up to date.
• Being at least 18 years old, or otherwise legally able to enter into this agreement.

Use the Service lawfully and fairly. You agree not to:

• Use the Service for any illegal or unauthorised purpose, or in breach of the laws that apply to you, including employment, privacy, anti-spam and consumer protection laws.
• Send email, SMS or social messages to people who have not consented or who have unsubscribed, or send content that misrepresents who the sender is.
• Publish or process content that is unlawful, defamatory, harassing, or that infringes someone else's intellectual property or privacy.
• Transmit malware, phishing pages or anything designed to deceive or harm visitors, recipients or other users.
• Interfere with or disrupt the Service, probe or bypass its security, or access accounts or systems you are not allowed to access.
• Scrape, crawl or bulk-extract data from the Service outside the export tools and APIs we provide.
• Point an agent at the Service to do any of the above.

You are the sender of every message and the publisher of every page that leaves your workspace, whether a person or an agent produced it. We may suspend sending or publishing in response to abuse reports, deliverability incidents or policy breaches.

Your content stays yours. That includes the websites, pages, contacts, deals, products, employee records, courses, campaigns, documents and files you create or upload, and the records the Service keeps about them. You give us a limited licence to host, store, process, display and deliver that content only as needed to run the Service for you.

You are responsible for having the right to use the content and personal data you bring into the Service, and for using it in line with the laws that apply to you.

The Service itself, including its code, design, templates, documentation and branding, belongs to Bluefie. You may not copy, resell or reverse-engineer it. Templates and design components are licensed for use within your Bluefie workspace.

Parts of the Service are AI agents that read your records and take actions inside your workspace, or through connected services, on your behalf. This section explains how responsibility for those actions is shared.

• Agents act on your instructions and your settings. You choose which tools an agent may use, which connections it may reach and how much it may spend. The Service enforces those limits, and an action outside them is refused.
• Changes that reach customers, spend money or cannot be undone are staged, not applied. A staged change waits until a person in your workspace approves it. The person who approves it is the one deciding to make it, and that approval is recorded with the change.
• Changes that can be undone are applied directly and the Service records how to undo each one. You can reverse them from the same place they were made.
• Every action an agent takes leaves a receipt in your workspace that says what was done, by which agent, on whose instruction, and how to undo it. This is your audit trail and you can review it in your workspace.
• AI output can be wrong. You review AI-generated text, numbers, recommendations and drafts before relying on them or sending them to anyone, and you remain responsible for what you publish and send.
• We do not use your content or your records to train AI models, and we do not allow the model providers we use to do so.

Undo and audit are provided as built. They are engineering features, not a guarantee that every effect of an action can be reversed once it has left the Service, for example an email that has already been delivered.

The Service can connect to third-party platforms such as Google, Microsoft, Meta and payment providers. Each connection is optional and you can disconnect it at any time from your workspace settings. Your use of a connected platform is also governed by that platform's own terms, and we store the tokens it issues encrypted at rest, only to act on your behalf.

If you connect a Facebook Page or an Instagram Business account to manage messages inside the Service, you confirm that:

• You are an authorised administrator of the Page or account you connect.
• You will use the integration in line with the Meta Platform Terms, Developer Policies and the Messenger and Instagram messaging policies, including the 24-hour messaging window and the human agent rules where they apply.
• You will not use the Service to send unsolicited promotional content, spam or messages that Meta's policies prohibit.
• When you disconnect, we unsubscribe from that Page's webhooks and stop sending messages on your behalf.

Meta Platform TermsMeta Developer Policies

How we handle data received from connected platforms is described in our Privacy Policy.

Paid plans are billed in advance, monthly or yearly, and renew automatically until you cancel. Usage that goes beyond your plan, such as AI credits or message volume, is charged as described on the pricing page for your plan.

• You can cancel at any time from your account settings. Cancellation takes effect at the end of the current billing period and you keep access until then.
• You can upgrade or downgrade at any time. Changes take effect at the start of the next billing period unless the pricing page says otherwise.
• Fees already paid are not refunded, except where the law requires it or we agree to it in writing.
• We give at least 30 days' notice before a price change takes effect for you.

You can export your data at any time while your subscription is active, and for 30 days after it ends, using the export tools in your workspace. Exports are in documented, machine-readable formats so you can take your records elsewhere.

You can ask us to delete your account and its data at any time. We delete it within 30 days of the request, except for records we must keep by law (for example billing records) and copies in backups, which roll off on the backup schedule described in our Privacy Policy. Deletion is permanent.

We keep backups of the Service, but you are responsible for keeping your own copies of data that is critical to you. Export regularly.

We work to keep the Service available and reliable, but we do not guarantee that it will be uninterrupted or error-free. It may be unavailable during maintenance, updates or events outside our control. We make reasonable efforts to announce planned maintenance in advance.

Except where these terms say otherwise, the Service is provided "as is" and "as available", without warranties of any kind, to the extent the law allows.

To the maximum extent permitted by law, our total liability to you for all claims arising from or related to the Service, whatever the legal basis, is capped at the fees you paid us for the Service in the 12 months before the event giving rise to the claim.

To the same extent, neither we nor our officers, employees or suppliers are liable for any indirect, incidental, special, consequential or punitive loss, or for loss of profits, revenue, data, goodwill or business opportunity, even if we were told it was possible.

Where an action was staged and a person in your workspace approved it, that approval is treated as your instruction to us when responsibility for the action is decided.

Nothing in these terms limits liability that the law does not allow us to limit, including liability for fraud, or your rights as a consumer where consumer law applies to you.

You can close your account at any time from your account settings or by contacting us. Your published websites and connected channels go offline when you do, and the export and deletion rules above apply.

We may suspend or close your account if you break these terms, do not pay fees that are due, or use the Service in a way that puts other customers or the Service at risk. Where it is reasonable to do so we tell you first and give you a chance to fix the problem. After closure for cause we may delete your data after the notice period in the Data Export and Deletion section.

We may update these terms. For material changes we notify you by email or with a notice in the Service at least 30 days before they take effect. If you keep using the Service after the effective date you accept the new terms. If you do not agree, close your account before that date.

These terms are governed by the laws that apply where Bluefie is established, without regard to conflict of law rules, unless the consumer law that applies to you says otherwise.

Questions about these terms go to:

info@bluefie.com